A lead page is similar to a landing page with one major exception: it is geared to convert visitors into leads.
A landing page is a web page that’s designed to catch a visitor’s attention and make the visitor want to learn more about your products or services. Lead pages or landing pages are designed with a target audience in mind
Just like any marketing campaign, lead pages or landing pages are designed with a target audience in mind. You can have as many lead pages on your website as you want for as many sub-categories of your audience as you want. The more landing pages you have, the more leads you are likely to get.
Let’s look at an example of a lead page in an online marketing campaign. For instance, you are marketing a new product with your Facebook page, so you will need to send your traffic to a dedicated page that is optimised to convert as many visitors as possible. The same applies for any promotion you do via email or any other means.
The key is to create a unique lead page for every campaign you launch.
Basics of Landing & Lead Page Design
Designing your own landing page can feel extremely intimidating, especially because the options are endless and the only limit is your own creativity. Here are a few basics we’ve learned over the years after experimenting with a range of landing page styles.
- Specificity. Be specific about your offer and what’s in it for you. What are you giving away and what are you getting in return?
- Benefits. Clearly state the benefits of your product or service and show your customers how they will benefit.
- Urgency. Create urgency in the offer by limiting the time that it’s available. Make sure that your visitors know why they should buy now and not later.
- Conversion. Once you’ve grabbed your visitor’s attention and managed to convince them to buy from you, make it as easy as possible to convert to being a customer.
Out-of-the-box solutions for landing pages
Custom landing pages with no monthly fee
You don’t need to spend a fortune on your lead pages every month. With some basic CSS skills, an eye for design and a knack for copywriting, we build unique landing or lead pages using any website.
If you already own your website’s domain and you have an active WordPress site, we can launch your Lead Pages within 48 hours.
If you don’t own your domain or don’t have a website yet, we can launch your Lead Pages within 7 days. Please contact us today to learn how to get started.
Let us help you to create your next lead page for your website & see the results for yourself!