How to Install Google Analytics on your Etsy Shop

google analytics for etsy

Etsy shop owners know how important it is to look at your shop stats to see how your shop is performing, where your traffic is coming from and how best to serve your customers.

But how do you get more out of your Etsy shop stats than the average shop owner to ensure that you stand out above the rest?

Set up Google Analytics for Etsy

There’s a quick and easy way to set up tracking via Google Analytics to integrate with your Etsy shop, and the steps are listed below:

Google allows you to sign up for a similar programme for your Etsy shop called Web Analytics. Web Analytics is a free service available to all Etsy sellers, but it requires a separate account with Google.

Step 1: Sign up to Google Analytics

If you already have a Google Analytics account, you can log in, click on Analytics Settings, and then choose Enter New Profile.

If not, create a Google Analytics account here: Google Analytics for Small Businesses

Follow the steps below when signing up for a new account. If you already have Google Analytics for your blog or website, you can opt to create a Property within that account where you list your Etsy shop so that all your shop stats are in one place.

  1. When asked for your Account Name, enter your Etsy shop website address ( If you are creating a new Property in an existing account, you can skip this step.
  2. When asked for your website’s name, enter the name of your Etsy shop.
  3. When asked for your website’s URL, enter the Etsy URL for your shop (
  4. Hit Continue when you arrive at the page titled Analytics: Tracking Instructions.

Once you arrive on your account overview page, find the tracking code that appears to the right of your shop website address. It will appear in this format: UA-XXXXXXX-X.

Step 2: Enter web property ID

To enable this feature, go to Shop Manager > Settings > Options > Web Analytics. Enter your Google Analytics Web Property ID in this format: UA-XXXXXXX-X. Click Save.

To view your analytics, you must sign in to your Google Analytics account. Since Google Analytics works on a delay, you may not see data in your reports for up to 24 hours.

Please note that Google may instruct you to paste a javascript code. This is not necessary for setting up your Etsy shop analytics. Instead, find your tracking ID, which is in this format: UA-XXXXXXX-X. Type this code in the form field on the Etsy Web Analytics page.

Seller resources

Find more tips about using Google Analytics in your Etsy shop:

The Google Analytics Help Center

The Google Analytics Channel on YouTube