Etsy shop owners know how important it is to look at your shop stats to see how your shop is performing, where your traffic is coming from and how best to serve your customers. But how do you get more out of your Etsy shop stats than the average shop owner to ensure that you…
Proposals for a digital marketing strategy are usually at least ten pages long, but the most important things have been condensed into a list of the first steps to make things a bit easier to handle at first. This list is by no means complete because there is an endless amount of things to consider…
Here are three digital marketing tactics for the owner, manager or marketing manager of a library, museum or science centre to incorporate into their marketing plan with ease. This list is by no means complete, but it’s a good start for any of these institutions in digital marketing tactics. Do people still visit museums, libraries…
On 23 August 2016, I received the wonderful news that I had successfully completed my Evernote Certification for Consultants training and I am now an Evernote Certified Consultant. Great news, right! But what does this mean? And why does it matter? Evernote Certified Consultants are recognized professionals with comprehensive Evernote training and expertise who guide…
Avoid these five digital marketing pitfalls if you want to run a successful, memorable campaign to build a loyal database of customers. You can find a digital marketer and social media expert on every corner of online real estate nowadays, and it’s becoming harder and harder to separate the wheat from the chaff. But by pinpointing…
Over the course of the past 10 years, I have worked with some great brands and I’ve managed a few exciting marketing and web development projects. Building a digital portfolio to compile all of these items together tells the story of my digital career to date. The contents of the digital portfolio includes my website development,…
Have you plotted your customer’s purchase funnel? In the digital shopper journey, shoppers have more resources for product research at their disposal than ever before. This has lead to a change in the traditional customer purchase funnel and with the emergence of zero moments of truth (ZMOT), it’s more important than ever to understand how customers…
Kleiner Perkins Caufield Byers (KPCB) released a trend report for the internet for 2016 which can be used to inform strategic decisions in digital marketing and social media management. Read my summary of the report below and don’t forget to download your own copy below. It’s worth your while reading through the whole report on…
When you play the Game of Thrones, you win or die. In the Game of Agencies, you Go Big or Go Home. Chimp&z recently published a series called ‘Game of Agencies’ which re-imagines Game of Thrones characters as employees in an ad agency. You can see the mock-ups on their website here. Are you a…
The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following: Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market. Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have…