I’m a Cape Town–based, results-driven digital marketing manager with over a decade of experience helping brands grow through insight-led strategy, creative storytelling, and performance-focused execution. I’ve spent my career at the intersection of creativity and data — translating analytics into action and strategy into measurable outcomes.

Over the past five years, I’ve intentionally worked across a wide range of industry verticals to build a deep, well-rounded understanding of marketing in different business environments. This includes FMCG, a web development agency, a B2B marketing agency focused on the technology, IT, energy, defence, and education sectors, as well as medical aesthetics, real estate, and more. This deliberate diversity has strengthened my ability to adapt strategies, communicate across audiences, and drive results in both complex and fast-moving industries.

Currently, I’m focused on deepening my understanding of business analysis and data analytics, expanding my technical skill set to include Tableau, Power BI, Redash, Python, and SQL. I’m also exploring AI integrations and automations, as well as growth marketing strategies using tools like Clay, Apollo, and content syndication platforms.

At my core, I’m passionate about bridging the gap between creative vision and analytical precision — using technology, insight, and innovation to build campaigns that not only look great but also deliver measurable impact.